Recently, our marketing department at Florida Hospital Medical Group (FHMG) was tasked with creating an ad to honor and congratulate 43 of our very own physicians who were nominated by their peers in Orlando Magazine’s annual Best Doctors in Orlando 2011 honors. The ad, which was designed by myself and copy-written by Dionne “DeeDee” Marinaccio, is scheduled to run in the December issue of Orlando Magazine. The ad required some extensive photo manipulation of the featured physician shot.
The physicians were shot by Florida Hospital’s excellent, on-staff photographer, Spencer Freeman and his ever-efficient assistant, Kathy Hutson, on Monday, October 17 at the Ginsburg Tower, Florida Hospital Orlando. As Always, Spencer was able to obtain some awesome shots of the rather large group from this session. There was, however, quite a bit of photo manipulation needed due to several late arrivals, as well as, some needed head swaps to achieve best expression on all of the physicians.
This year, Orlando Magazine Best Doctors honors 43 of our physicians, in 36 specialties, from 1 trusted name: Florida Hospital Medical Group. The recipe to obtain this “Perfect Shot” includes: a total of 4 images, 20 layers, 15 layer masks, 2 gradient fills and 1 designer: Christina Thorpe — all used to create the final image for the ad. These elements were necessary in order to add the late arriving physicians, replace several expressions, extending the tile flooring and adjusting color levels. Below are the images that were complied to create the final image that you see above.
Stay tuned for next month, once the FHMG Best Docs Ad publishes in the magazine, I will post it on this blog.